Google has managed to build and compile a warehouse of information through the help contributors like you. Truth is high authority sites like Wikipedia,Factbook and Freebase happen to be in existence because of an online community supplying data within them. Coincidentally,these are also where Google sources most of their data covering almost everything. From historical events to people and to almost every topic,you’ll find literally everything on Google.
Well,this is all thanks to the search engine’s data gathering system and training for SEO. Through Google,you are able to find answers and results to every query you ask of it. What’s even more interesting is the fact that you can get response on an instant. Now,you’re probably confused as to why bring up Google and its function. The truth is knowledge graph is another feature created by the search engine to improve user experience whenever they look for something.
What Is Knowledge Graph?
You probably saw a big block of information on the right panel of SERPs. It usually has a picture or a summary of information that related to whatever you’re searching. This is officially known as the knowledge graph.
Basically,it’s a compiled set of information which is put together by Google to give you the best description or meaning. Through this panel,users get a bunch of information to widen their understanding about a specific topic.
How Is It Related to Digital Marketing?
Knowledge graph has managed to pique the interest of many digital marketing agencies because of how eye-catching it would be to users. In the hopes of further intensifying their SEO courses in Hong kong, they want to ensure that whatever is written or appearing on the said panel is accurate and true.
The thing is,achieving this goal is a lot harder than people expect. Since Google is in full control of what to show and see on this panel,marketers can only do so much to ensure the information will appear correctly. Inserting your preferred content may take a while since it has to undergo review and verification with Google’s system.
How Can I Optimize My Business’s Knowledge Graph?
While Google has the grip hold to whatever is showing on the knowledge panel,this doesn’t mean you should neglect the optimization of your website and content. As mentioned earlier,most of what is shown on knowledge graph is basically a set of data collected from the information or content provided by users themselves. However,this doesn’t mean you can slack off on your optimization initiatives.
Remember that all information on this panel came from what users are supplying them. So you have to ensure that whatever you’re putting on your site or blogs must be relevant enough. Google picks up data that are deem to be of help for people searching for it. Thus,it is your responsibility to provide correct and useful information. It’s important that you monitor every detail that will appear on the keywords or brand you’re targeting. So if something is not right,you can easily amend and update them. From logos,contact details to social profiles,make sure they are linked correctly.
Knowledge graph can be very useful in supplying users with instant information about specific search terms or phrases. This can only be achieved when the extracted data is reliable enough to show it on SERPs. Understanding its dynamics and structure is a great help to help businesses in utilizing it when marketing their brand. That’s why you need to ensure that every context and content you provide will be of value.
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