It’s important to take pride in how the front of your business looks,but it’s even more important to make sure that you are properly communicating your unique branding message to possible customers around you. Using an outdoor sign gives you an opportunity that no other form of advertising can. A sign literally sits all day attracting people to come inside your shop creating foot traffic for your business.
Is your business getting the foot traffic it needs? The following are some of the ways on how an outdoor sign help drive your sales up.
How do these signs work?
When you’re trying to drive sales,the first priority is getting the potential customers through the front door. In order to do that,you need to communicate to people walking by what’s unique about your business,essentially setting yourself apart from the other businesses that they walk past every day. What is it about your sign that makes a potential customer enter your shop?
The truth is that consumers have hundreds of opportunities per week to walk into businesses that they simply don’t bother with. That is why setting yourself apart is one of the most important parts of any business. Your outdoor sign should be communicating a unique branding message that you can be proud of so customers choose to enter your business as opposed to the rest of the competitions.
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The need to rebrand
Your outdoor sign is your salesperson working for your business 24/7 to attract customers inside your shop and create sales. The same with any salesperson,you need to give them the tools that they need so that the both of you can succeed. Like how a salesperson tells potential clients what sets your business apart,your outdoor sign should be no different. It must also communicate and have a design that attracts people through the front door in the same way that a salesperson does.
Think of every time someone looks at your sign it’s the same as a cold call. Although conversion rates on cold calls are typically low,the better the salesperson,the greater the conversion rate on those cold calls is. An outdoor sign basically is the same,the conversion rate is low,but the better the sign is,the more people walking by you’re going to end up converting into customers.
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Why these signs are important to your business
When you’re running a business,you need to make the best of the branding opportunity that the front of it provides. It is important for you to work with an experienced sign company with great designers to make sure that you’re driving the most foot traffic inside of your business with your outdoor sign. Are you getting the kind of foot traffic that you want for your business? If not,then maybe it’s time to invest in a brand new outdoor sign for your business.-
