Essential prerequisites for contrary reasoning

It’s important to take pride in how the front of your business looks,but it’s even more important to make sure that you are properly communicating your unique branding message to possible customers around you. Using an outdoor sign gives you an opportunity that no other form of advertising can. A sign literally sits all day attracting people to come inside your shop creating foot traffic for your business.

Is your business getting the foot traffic it needs? The following are some of the ways on how an outdoor sign help drive your sales up.

How do these signs work?

When you’re trying to drive sales,the first priority is getting the potential customers through the front door. In order to do that,you need to communicate to people walking by what’s unique about your business,essentially setting yourself apart from the other businesses that they walk past every day. What is it about your sign that makes a potential customer enter your shop?

The truth is that consumers have hundreds of opportunities per week to walk into businesses that they simply don’t bother with. That is why setting yourself apart is one of the most important parts of any business. Your outdoor sign should be communicating a unique branding message that you can be proud of so customers choose to enter your business as opposed to the rest of the competitions.

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The need to rebrand

Your outdoor sign is your salesperson working for your business 24/7 to attract customers inside your shop and create sales. The same with any salesperson,you need to give them the tools that they need so that the both of you can succeed. Like how a salesperson tells potential clients what sets your business apart,your outdoor sign should be no different. It must also communicate and have a design that attracts people through the front door in the same way that a salesperson does.

Think of every time someone looks at your sign it’s the same as a cold call. Although conversion rates on cold calls are typically low,the better the salesperson,the greater the conversion rate on those cold calls is. An outdoor sign basically is the same,the conversion rate is low,but the better the sign is,the more people walking by you’re going to end up converting into customers.

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Why these signs are important to your business

When you’re running a business,you need to make the best of the branding opportunity that the front of it provides. It is important for you to work with an experienced sign company with great designers to make sure that you’re driving the most foot traffic inside of your business with your outdoor sign. Are you getting the kind of foot traffic that you want for your business? If not,then maybe it’s time to invest in a brand new outdoor sign for your business.-

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When you have a plumbing emergency at your home,you need to quickly find a qualified,professional plumber to fix the problem. Here are several ways to find a plumber:

1. Check with your family or friends for a referral.
2. Ask a local real estate agent for a good plumber she has used.
3. If you have used another contractor in your home,ask the contractor for a referral.
4. Check with the local plumbing supply store for a recommendation for a reputable plumbing company.
5. Go online and check the reviews of plumbers in your area. If you search for a plumber in your city on one of the popular search engines,such as Google or Yahoo,you will find the search engines “Local Listing” of plumbers geographically near you,links to their website,and customer reviews of their work.

After you find a plumber in your area,what do you look for before you hire them? Here is a checklist of items you need to ask a plumber…BEFOREyou hire them.

Are you licensed by the state to do plumbing?

Always check that you are working with a licensed plumber,ask to see his state license! Licensed plumbers have the work experience,training,and are familiar with current state and local plumbing codes. In addition to passing an exam to receive their license,they must take annual continuing education to keep abreast of changes to the codes,new products,and innovations in plumbing.

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In Georgia,there are a lot of skills you need to succeed as a plumber. As a result,there are many steps an apprentice plumber needs to take to become aJourneymanorMaster Plumber. These steps and the rules for obtaining the designation of master plumber are set by the state. You must have 3-5 years of primary plumbing experience,references,and pass an exam to get a Journeyman or Master Plumbing license. For a Master Plumbers license part of your experience must include commercial or industrial plumbing. In addition,they should have additional certifications to test and certify backflow devices or work on septic systems.

How many years have you been in business?

A good rule of thumb is look for plumber’s that have been in business for 8-10 years. This gives you a gauge as to how viable and stable the business is and if they will be around to warrant the work they do on your home.

Are Service Technicians background checked?

Would you be comfortable having their Service Technicians working in your home? A plumber should conduct a complete background check and random drug testing on all employees. Further,professional Service Technicians working in your home should be uniformed and have name tags. These Service Technicians should be company employees and not sub-contractors.

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What are your skills and experience in plumbing?

Plumbing demands specific technical skills and knowledge. Plumbing companies use specific tools not available to a homeowner or a local plumbing handyman. The benefit of dealing with an experienced,qualified plumbing company is… they are equipped with all the necessary training,skills,plumbing tools,and experience to handle all sorts of plumbing emergencies in your home.

Does your plumbing company have insurance?

A plumbing company performing service in your home should haveGeneral Liability Insuranceand a currentWorkman’s Compensationinsurance certificate. Upon request,the plumber should be able to provide you with a copy of his insurance.

General liability insurance covers damage that might occur to your home directly caused by the plumber. If the plumber does not have his own general liability policy,any damages would be covered by your homeowners insurance. Typically the plumber should carry a minimum of $500,000.00 in general liability insurance,but it is not uncommon for plumbers who do commercial plumbing to carry $3,000,000.00 in coverage.

Workman’s compensation insurance covers an injury to the plumber while he is working in your home. So as a customer you do not need to worry about being responsible for a plumber having an accident while working in your home.

Do you offer Emergency Service after hours?

A plumbing company that advertises that they have “24/7” plumbing service should have a customer service person ready to take your call after hours. Further,the plumber should have on-call or after hours plumbers available to repair your plumbing emergency.

Does the plumber use Quality Materials?

Does the plumber install quality,recognizable,brand name fixtures and materials that offer manufacturer’ warranties to the consumer? What brands does he stock and carry on their service trucks?The manufacturers of plumbing parts,fixtures,and appliances typically offer a limited replacement warranty on their products.

Will my work require a permit from the city or county where I live?

Typically,you must be a licensed Master Plumber to secure a plumbing permit. The city or county will inspect the plumbing at various times during the installation to insure that the project is done to the local and state plumbing codes. An unlicensed plumber is unable to pull the necessary permits when work is being done,and they probably arenotadequately trained in current plumbing code requirements.

What are your plumbing rates?

Service Plumbers charge for their work one of two ways,Time & Materials PricingorFlat Rate Pricing. Let me explain the difference,this is very important.

With the Time & Materials method; the plumber charges a small “Service Fee” to mobilize to the job,an hourly rate while he is on the job,and whatever materials were used to repair the plumbing. Usually there is a one hour minimum labor charge and then you are charged by the quarter hour. With this method you only pay for the actual time it takes and materials used on the job… no more,no less.

A plumber using Flat Rate Pricing will charge a “Diagnostic Fee” to determine your plumbing problem and then will give you a flat rate quote to fix the problem. You know up front what it will cost for your repair. If you do not want to proceed with the repair,you are only obligated for the Diagnostic Fee.

With Flat Rate pricing it is difficult to know how much the plumber is charging you per hour. I can tell you that the flat rate price you are given is based upon the worst case scenario for the plumbing company… what is the most time it would take for a slow plumber to fix the problem. But,after the customer has taken off work,waits for the plumber to show up,and is already committed to the diagnostic fee,he is hit with a whopper cost to repair a small plumbing problem.

While the Flat Rate pricing method looks attractive,in most cases an experienced licensed plumber can fix your plumbing emergency on a Time & Material basis for less money. In addition,with Flat Rate pricing most Service Technicians are paid commission on the price of the ticket. Typically,the technicians have been trained by professionals to sell and close an expensive sale. This can lead to abuse as the technician in your home becomes more of a salesman instead of a plumber.

Do you guarantee or warrant your work?

A professional plumbing company is concerned with the safety and quality of their work. They should offer the homeowner a workmanship warranty and safety guarantee on their work.

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Can you provide me with referrals from customers you have done work for?

A reputable plumbing company will have no problem giving references from their customers,business banker,or plumbing supply house. Also,ask them if they are a member of any state or national plumbing associations,local chamber of commerce,or have received any awards or recognitions in the community.